Consumers vote against minimum price

Nearly half of consumers are against plans to introduce a minimum price for alcohol and 76% say it would make no difference to their consumption.

A YouGov survey of 2,163 adults showed that 47% opposed the move, which was backed by prime minister David Cameron last week. Forty per cent came out in support of the proposal, under which each unit of alcohol must cost at least 50p.

An overwhelming majority - 76% - claim they would drink the same regardless of a minimum price being set and 45% of regular pubgoers said it would encourage them to buy alcohol in the supermarket to drink at home "because of the cost".

Cameron believes that current alcohol prices encourage a culture of ‘loading up’ on cheap alcohol before a night out, fueling acts of anti-social behaviour.

Anthony Wells, associate director of YouGov’s political and social research team said: “With the public split over Cameron’s proposal, it will be interesting to see whether this develops into a major issue for the coalition government to deal with.”