Geoff Dickinson Portland Wine Company, Hale, Cheshire



Portland Wine Company, Hale, Cheshire

If you had an extra hour in the day, what would you do with it?

Most of us have more things to do in the day than we have time to do them, but I think I'd go home an hour earlier - already pretty early, by the way - and spend some extra time with my young son.

What's the most surprising thing that has ever happened in the shop?

It's not unusual to see cars parked in front of the shop during the day, but it was surprising to come to work and see one in the front of the shop - there was a break-in in progress. Just one of the many robberies and raids which are a hazard nowadays of having a wine shop. Very sad.

Would you still go to work if you won the lottery?

If I won the lottery it would be a miracle because I don't do it. But if I did procure a few million I would use the money left over from paying the bank back to employ someone to do my job properly.

Which celebrity do you most admire?

I don't believe in the cult of celebrity - people who do little and get paid far too much - but if pushed I'd choose Kylie Minogue.

If you could swap jobs with anyone for one day, who would it be?

I am too old to swap with Peter Stringfellow or Hugh Hefner. Maybe Mourinho so I could give free transfers to all his players to go to Macclesfield Town, who are in a desperate position at the bottom of Division Two.

A common misconception of me is?

I am mean. But I am always the first to buy a round of drinks and I pay my staff top wages. Another misconception is that I am honest.

What alcoholic drink do you most resemble?

I would say a fine old claret, elegant and refined, a touch leathery but with plenty of class. My staff say I resemble bitter. My kids say I resemble Benedictine because I still swear by it for the treatment of all ailments - Nelsonians will know what I mean.

What's your new year resolution?

I haven't made any - well, not any that I can talk about in a newspaper.