2020 March

The Drinks Trust has raised more than £400,000 to support those in the drinks industry who have been left in financial crisis as a result of Covid-19. 

British consumers made more than 79 million extra grocery shopping trips in the last four weeks, with total till sales at supermarkets surging to 20.5%, according to data released by Nielsen.

Natural wine is now a recognised category in France under the name "vin methode nature". 

Spiced rum producers have been studying the gin category closely for inspiration, and this now looks to be paying off.

Simon Thorpe MW has launched a consultancy service for the wine industry. 

A raft of online drinks tastings and events have been launched as organisations and producers continue to seek out innovative ways to support the industry during the Coronavirus crisis.

Gusbourne has released a limited quantity of still wines, an area of the business it only extends into in “truly exceptional years”.

Vinterest has launched its new website offering consumers across the country access to wine deliveries from London merchants.

Berry Bros & Rudd said it is seeing “incredibly strong” demand for wine deliveries and it recently recorded its biggest online sales day to date.

A Yorkshire distillery has redefined the branding for its spirits ranges while also introducing a new collection of drinks.

Isle of Raasay Distillery has unveiled the fifth and final instalment of its While We Wait single malt Scotch whisky series, ahead of its inaugural Isle of Raasay Single Malt release later this year.

Mast-Jaegermeister UK is launching its “Pre With Us” campaign for 2020 with a Deliveroo partnership running from April to July. 

The Society of Independent Brewers (SIBA) has joined forces with hope producer Simply Hops to create a not-for-profit website, in a bid to save thousands of small independent breweries, taprooms, bottle shops and retailers affected by coronavirus across the UK and Europe. 

Ardbeg has revealed the latest permanent expression to join its core range.

By Blake Gladman, strategy and insights director at Kam Media

A freelance copywriter, who created a mock Guinness advert with a marketing message aimed at keeping people at home, is now celebrating the fact his poster has gone viral.

The Society of Independent Brewers (SIBA) has called the Chancellor’s decision not to cancel March’s Beer Duty payments as ‘incredibly disappointing’ and a ‘huge blow” for the UK’s small independent brewers.

By Stefan Appleby, trade consultant at Hanover Communications

The government has confirmed off-licences and shops licensed to sell alcohol have been added to its list of “essential businesses” and can remain open during the coronavirus lockdown measures.

The Whisky Exchange has reported a huge surge in sales with indications that “at-home Negronis” will be a popular drink for self-isolation. 

Warner’s has launched a new limited-edition gin, inspired by the first flowers to bloom at the farm where the producer is based.

The Scotch Whisky Association (SWA) is launching an online portal to help with the supply of hand sanitiser to frontline health and social services, emergency services, local communities and other industries in need of it across the UK. 

The Association of Convenience Stores (ACS) has welcomed an announcement from the Department for Business, Energy and Industrial Strategy, which extends the deadline for filling all accounts by three months for businesses that have been affected by Covid-19.

Majestic Wine has announced it is closing its doors to walk-in customers “until further notice”.

The drinks industry is currently awaiting guidance on what classifies as an “essential” business, following the Government’s new guidelines yesterday, whereby all shops selling “non-essential goods” will be closed down with immediate effect. 

Today’s rum category already seems vast. Couple that with ever-changing consumer trends and assembling a decent rum selection can seem like navigating a labyrinth in a blindfold.

Simon Doyle, general manager of Concha y Toro UK, is calling on the larger players in the business to respond to the urgent request for emergency donations to The Drinks Trust, the charity dedicated to the people who form the UK drinks industry workforce.

We’ve just had the wettest February since records began, but perhaps of more immediate importance for the drinks trade, it was preceded by the driest Dry January in UK history.