The latest new product developments across beer, wine, spirits, RTDs and low & no.
SPIRITS AND LIQUEURS
Mount Gay Exceptionally Aged Collection
43% and 47%
£75 and £65
The range comprises two lines, Exceptionally Aged 15 (RRP £75) and Exceptionally Aged 25 (RRP £125) to tap into demand for aged and premium rums. The two-strong line-up will be available through selected independent retailers including the Whisky Exchange and Master of Malt. To support the launch, Mount Gay will showcase the variants at the Whisky Exchange Rum Show in London this July.
McLaren Mastercard F1 Team X Jack Daniel’s Tennessee Whiskey
43% abv
£28.50
To kick off the 2026 F1 season, the Jack Daniel Distillery has launched a new limited edition Jack Daniel’s Tennessee Whiskey in partnership with McLaren Mastercard Formula 1 Team. The newcomer, which will be available from Sainsbury’s and other retailers, features a new bottle design inspired by the F1 Team’s 1000th Grand Prix and the distillery’s 160th anniversary.
Angostura Orange Bitters
28% abv
£9
USP: The House of Angostura has expanded its listings in the UK by bringing its Orange Bitters to M&S and Sainsbury’s. Previously only available at Waitrose, the producer said that the bitters offer a bright citrusy complexity, freshness and layered flavour, designed to complement cocktails, mixed drinks or low & no serves.
Whisky of Fire, Whisky of Blood by Kyrő Distillery
46% abv
£74.95
USP: Kyrő Distillery Company, the award-winning Finish producer, has partnered with Warner Bros. Discovery Global Consumer Products to launch a duo of Game of Thrones whiskies inspired by the motto ‘Fire and Blood’ and marking 15 years since the show debuted on screens. The launch also coincides with the UK release of Season 3 of House of the Dragon, which delves deeper into the story of House Targaryen. Kyrő Whisky of Fire is crafted from 100% smoked malted rye, matured in ex-bourbon casks and finished in rum casks. It delivers a bold yet balanced profile. Kyrő Whisky of Blood presents a lighter, more delicate character, while retaining depth and structure. It is made from 100% malted rye and matured in ex-bourbon and French oak casks. Both expressions, which are presented in collectible packaging inspired by cartography and symbolic motifs, will be available from Master of Malt from 22nd June.
Filey Bay, The Spirit of Yorkshire Distillery
46% abv
£55
USP: Filey Bay Flagship Single Malt Whisky is Yorkshire’s first single malt, made from field to bottle with 100% homegrown barley and water from aquifers from below the chalk on the family farm. Other new releases from the distillery include Filey Bay STR Red Wine Cask Single Malt Whisky (£65); Filey Bay Moscatel Sherry Cask Single Malt Whisky (£65); Filey Bay Nurture, Regenerative Edition (£60), which is exclusive to Waitrose; Filey Bay Porter Cask #2 Single Malt Whisky (£85); Filey Bay Sherry Cask Reserve #5 Single Malt Whisky (£85); Filey Bay Flagship Marrying Strength Single Malt Whisky (£70); and the Spirit of Yorkshire Filey Bay Tasting Experience (£27.50), which comprises 3 x 5cl variants from the range.
Cotswolds Distillery Hearts and Crafts Madeira Cask Single Malt Whisky
54% abv
£100
USP: Cotswolds Distillery has launched the latest whisky in its Hearts and Crafts series. A limited release of only 1,200 bottles, the liquid has been matured in hand-selected American Oak Madeira casks and is non-chill filtered, delivering notes of sweet fruits and toasted spices. According to the brand, the palate has flavours of Bakewell tarts, dried strawberries and sweet spices.
Cointreau Spicy
30% abv
£27
USP: Triple-sec brand Cointreau unveiled Cointreau Spicy, a chilli-infused expression of its iconic orange liqueur, developed to bring “bold, balanced, natural heat” to modern cocktail menus. In the UK the launch will be supported by a national roll-out over the summer across retail and on-trade. The drink, which was created to meet the growing demand for Spicy Margaritas, is crafted using Bird’s Eye chili maceration with flavours of natural chilli and jalapeno, alongside a touch of natural cucumber.
London Distillery Company (LDC) New Forms series
60.7% – 61.6% abv
£75 per bottle (or £200 for all three)
USP: New Forms is a new series of single cask, single malt whiskies that explore the versatility of whisky through the use of cask finishes never previously used by the original distillery. The series comprises three cask strength, single cask releases: Ex-Bourbon Cask, Fino Sherry Cask, and Moscatel Sherry Cask. Each whisky is housed within an individual gift carton featuring artwork designed to align with the others, forming a complete image when placed side-by-side. The launch continues LDC’s renewed momentum following the company’s revival in early 2025. The whiskies will be available directly from London Distillery’s website and through selected specialist retailers.
Luxardo Limoncello
27% abv
£21.99
USP: Luxardo has unveiled a new look for its Limoncello in time for the summer. The producer has traded its traditional frosted bottle for a vertically fluted design, to elevate its premium aesthetic while also shrinking its carbon footprint. The liquid is crafted using the Luxardo family’s original 1905 recipe, using all-natural infusions of peels, pulp, and juice from the finest southern Italian lemons. By removing the energy intensive chemical frosting process, Luxardo says it has made “a major leap forward” in eco efficiency. The redesign also offers improved packaging efficiency.
The Isle of Raasay Distillery Hungarian Oak
50% abv
£80
USP: The latest release in its Oak Species Maturation Series, The Isle of Raasay Distillery has launched Hungarian Oak. According to the producer, the whisky places a spotlight on the botanical species of the oak itself, inviting whisky enthusiasts to understand how different oaks impact flavour. The wood was selected not as virgin oak, but in the form of ex-Oloroso sherry barriques, which soften the spiciness of the initial Hungarian oak flavours. Only 8,000 bottles will be released for a limited time.
The Whisky Exchange Zodiac release
Mixed abv and price
USP: The Whisky Exchange has launched a Zodiac series in line with the summer solstice. The collection includes four single-cask whiskies for the upcoming zodiac signs of Cancer, Leo, Virgo and Libra. According to the company, each whisky has been chosen to represent characteristics associated with each sign. Cancer is represented by Laphroaig 2015 10 Year Old, Leo by Loch Lomond (Croftengea) 2009 16 Year Old, Virgo by Clynelish 2015 10 Year Old and Libra by Glenlossie 2009 16 Year Old.
Jura Fèis Ìle festival releases
Cask strength
£130 and £320
USP: Jura Whisky has released two new single cask whiskies to celebrate this year’s Fèis Ìle festival, now in its 40th year. The first release is a 16–year–old whisky initially matured in second fill Bourbon barrels, before an 18-month finish in a single 400l Armagnac cask. Meanwhile, the 40th anniversary release is a 24–year–old whisky initially matured in refill Bourbon barrels, followed by an 8-year finish in a single Sauternes barrique.
Tobermory Distillery Ledaig Castaway
61.1% abv
£65
USP: Tobermory Distillery has launched its latest peated single malt: Ledaig Castaway. The liquid, which is from the Isle of Mull, has been finished in a rare combination of Caribbean rum and Mexican tequila casks. The release is part of an ongoing partnership with local charity, The Mull and Iona Community Trust, which has raised £60k in donations through limited–edition bottlings.
Juan Gil Solera Brandy
40% abv
£50
USP: Juan Gil Reserva Solera is the first ever brandy to be made with 100% Monastrell grapes. Also 100% organic, the grapes are harvested early to preserve acidity and keep alcohol levels low. Unlike most conventional methods, the brandy is not distilled from finished wines but from musts still undergoing fermentation. Small batch distillation is then carried out in a Charentais copper alembic still, followed by both static and dynamic ageing.
Bel Nada alcohol–free aperitifs
0% abv
£29
USP: Bel Nada has launched into the UK with a series of alcohol–free aperitifs. Blending the aperitivo culture with a growing interest in sober–curiosity, the launch includes three expressions: L’Aperitivo, a floral spritz alternative with grapefruit, rose, lavender and rosemary; Le Botanique, a citrus–alpine gin alternative with juniper, Swiss pine and herbal botanicals; and L’Epice, a tropical spiced led rum alternative.
Chichibu Single Malt Japanese Whisky
59.5% abv
£265
USP: Japanese Distillery Chichibu has released a limited–edition Single Malt Japanese Whisky with Selfridges. Drawn from a 2018 Chichibu single cask, the whisky has been matured for seven years in a first–fill bourbon cask. The whisky has notes of candied citrus on the nose as well as orchard fruits, honeysuckle and a hint of cinnamon. On the palate, the liquid is rich and full–bodied with layers of peach, brown sugar and vanilla.
WINE AND SPARKLING
Santa Tresa Etna Bianco DOC
12.5% abv
£18
Pioneering organic estate, Santa Tresa, has reached out of its heartland Vittoria for the first time, producing an organic Etna DOC wine in the 2025 vintage. The wine is made by the same Santa Tresa winemaker, Mattia Giocomelli, using 100% organic Carricante grapes grown at 400-500 metres above sea level on the south-eastern slope of Mount Etna. The inaugural vintage is available in limited quantities to the trade via North South Wines.
Lady Zero alcohol-free rosé
0% abv
£20
Lady A Wines is adding an alcohol-free rosé, crafted in Provence. The wine is said to have crisp citrus notes, with a fresh and vibrant profile led by zesty citrus aromas and soft white peach flavours, offering an elegant finish “that delivers an experience every bit as indulgent as the original”. Lady Zero is inspired by Soho House’s global creative community, with the brand focused on a fusion of culture, style and contemporary luxury, according to the founders.
6Percent mid-strength Rosé
6% abv
£15.99
This newcomer, from producer 6Percent, is produced in Bordeaux and made from 100% Merlot grapes. It boasts half the alcohol compared with many wines from the region at just 6% abv, and the company also claims the wine offers just 43 calories per glass, as “a lighter way to enjoy wine without compromising on quality or taste”. The dry, pale, French rosé is currently available to buy via the producer’s website.
Champagne Feuillatte Reserve Exclusive Brut bottle collection
12% abv
£33
This 50th anniversary limited-edition Reserve Exclusive Brut six-label collection and anniversary gift box from Champagne Nicolas Feuillatte will be available in Waitrose and John Lewis from Q4, and is currently previewing at Waitrose King’s Cross via a branded pop-up bar installation. The launch celebrates its journey to becoming the number one Champagne brand in France, and third largest globally. The six labels have been inspired by the cultural moments and consumer trends that have shaped the past five decades.
Freixenet Mallorca Limited Edition
10.8% abv
£25
Freixenet has announced the global launch of a ‘super premium’ sparkling wine produced in the heart of the Spanish island of Mallorca, under the Appelation of D.O. Binassalem. The exclusive release signals “a defining moment” for both Freixenet and the island, with both working together to extend Mallorca’s still wine expertise and reputation into sparkling wines. The newcomer is crafted from indigenous Prensal and Giro Ros grapes, vintage 2025. The cuvee is co-fermented and refined through bottle fermentation.
Cecchi Lobelia 2025
12% abv
Cecchi has presented Lobelia, a new Tuscan white wine designed for drinkability and with a strong affinity with food. It is hoped that Lobelia, which is made from Trebbiano, Vermentino, and Chardonnay grapes, will appeal to a “younger and more easy-going audience”, according to company president and ceo, Andrea Cecchi. The 2025 vintage is savoury and lively on the palate, with pronounced salinity and a fresh finish marked by hints of Mediterranean herb.
Exton Park Blanc de Blancs 2013
11.5% abv
£65
USP: English wine producer Exton Park has released its Blanc de Blancs 2013, an English sparkling wine that has been aged for 11 years on lees before disgorgement. According to the producer, this makes it the longest-aged English Blanc de Blanc from the 2013 vintage currently on the market. Made from 100% Chardonnay, the wine is a bright golden colour and has a nose of fresh honeycomb and marzipan, leading to a palate of brioche, stewed apple and candied macadamia.
Casillero del Diablo rosé
12% abv
£8.50
USP: Chilean wine brand Casillero del Diablo has launched a new rosé for the summer season. Stepping into the rosé category, the brand said the wine has juicy notes of strawberries and white peaches. Exclusive to Sainsbury’s and Morrisons, the drink is made with a blend of Cinsault, Carmenere and Pinot Noir grapes. It is being launched alongside a series of marketing activations.
Unruly Barossa Valley Shiraz
14% abv
£13.99
USP: The Unruly Barossa Valley Shiraz delivers intense blackberry and dark cherry flavours layered with mocha, vanilla and warming spice. Richly textured with silky tannins and subtle oak integration, Unruly combines the Barossa’s trademark power and intensity with a modern, fruit-driven style. The wine is made with old vines and is available through Lanchester Wines.
Paragraph
0.5% abv
£21
USP: Paragraph is a new alcohol-removed fine wine brand, founded by American executive and wine enthusiast, Steve Arora; leading winemaker, Duncan Shouler; and the respected Spanish wine family, Familia Muga. The debut release is a Spanish Tempranillo from high-altitude vineyards in Spain, made with grapes from wines aged 30 to 50 years old. The wines are matured in French oak barrels for two to four years before blending. Alcohol is “delicately removed” using low temperature vacuum distillation followed by “leading aroma recovery technology”. The wine is then rested in bottle for a minimum of two months before release, resulting in a wine that is low in sugar and below 0.5% abv.
Future Chateau
6.5% abv
USP: Future Chateau has introduced Vintage 2, described as a “more refined” four-wine collection, all at 6.5% abv, to tap into the mid-strength category. The range features a Reserve Rouge, Reserve Blanc, Blush Rose, and Sparkling, grown in in Northern Victoria, Australia. The launch, which follows Future Chateau’s debut release in 2025, is currently available to buy online or in store at Selfridges.
Nyetimber English Summer
12% abv
£47
USP: In advance of the warmer months, Nyetimber has launched a new limited-edition English Summer rosé bottle. Inspired by summer fruits, the packaging highlights wild strawberries, redcurrants, raspberries and cherries. The wine itself is a multi-vintage sparkling rosé with red fruit characteristics. According to the producer, the launch follows news that sales of rosé in the UK increased by 3% in the 12 months to April 2026.
Pirr Wines
Various prices and abv’s
USP: A new Portuguese wine label is launching into the UK. Originating from the Alentejo region, the collection includes a white, red, and rosé, each expressing the warmth of the region. As summer approaches, the brand particularly highlighted the Pirr Colheita Rosé, made with a blend of Touriga Nacional, Aragonez, Pinot Gris and Gewürztraminer grapes.
M&S Strucchi Vermouth
16% abv
£16
USP: Italian brand Strucchi has been named the exclusive vermouth brand for M&S. Launching with two expressions – Vermouth di Torino Bianco and Vermouth di Torino Rosso – the brand said it hopes to restore the ritual of vermouth hour in the UK. The Bianco has notes of wormwood, thyme and sage, with hints of vanilla. Meanwhile, the Rosso features bright citrus notes of orange with hints of rhubarb and clove.
Casillero del Diablo whites
12.5% abv
£8.50
USP: Casillero del Diablo has launched two new wines with summer hosting in mind. The Casillero del Diablo Chardonnay is said to feature notes of tropical fruit alongside subtle hints of vanilla. Meanwhile, the Casillero del Diablo Sauvignon Blanc is described as refreshing and light-bodied, with notes of citrus, peach and gooseberry alongside tropical fruit flavours. Both are available in Tesco, Asda, Sainsbury’s, Morrisons and Ocado.
HAX Zero
0.5% abv
£7.99 – £8.99
USP: Morande Wine Group has launched its first ever alcohol–free wine. The 0.5% abv Cabernet Sauvignon–style red blend has been created using an advanced dealcoholisation process. The liquid was then rebuilt using specific concentrated grape must to retain colour, fruit expressed and balance. The drink can be found globally across both the on and off–trade.
Lady A Red
£19
USP: Crafted at Château La Coste from Grenache, Syrah, Carignan and Merlot grapes, Lady A Red is a fresher light red wine designed for the summer. Made to be served cold, the brand suggests serving with cheese, grilled meats, pizza or vegetables.
Lala V
£27
USP: Lady Eliza Spencer, the niece of the late Princess Diana, has released a rosé from Saint–Tropez. The grapes have been harvested at peak aromatic maturity and picked at night from hillside plots in sandy schist soils. The notes are of citrus and peach and the liquid has a popular pale pink hue to it.
Out of Office
Various abv’s
£9
USP: VCT Europe has launched a series of new wines under its Out Office series. Made up of a Rosé, Merlot and Sauvignon Blanc, the collection is designed to ‘make wine an easy choice’ for young adults. VCT said it didn’t want to discourage time poor consumers from the wine aisle, instead opting for a simple to understand range. They debut in Bargain Booze across the UK.
BEER AND CIDER
Erdinger Weissbräu Brauhaus Helles
5.1% abv
£2.75 for a 500ml bottle
Helles is the second most popular style in Germany and Brauhaus Helles has been brewed by Erdinger Weissbräu in Bavaria since 1991. The producer is now introducing the lager to the UK, with an initial roll out in more than 300 Sainsbury’s stores nationwide. The pale lager is described as “smooth and refreshing” with gently spiced malted barley notes. The beer is available in 500ml bottles through its import and distribution partner, Carlsberg Britvic.
Stella Artois Strawberries & Cream Lager
3.4% abv
£6 for 4 x 44cl cans
USP: Stella Artois has launched a limited-edition Strawberries & Cream Lager ahead of its longstanding partnership with The Championships, Wimbledon. The brand said the beer reimagines the event’s tradition of strawberries and cream while also tapping into growing demand for flavour-led innovation. The liquid is said to have an aroma of fresh strawberry, followed by a berry and gentle cream taste on the palate.
Isaac Cider Weightless
0.5% abv
£21 for 6x50cl bottles
USP: Dorset-based Isaac Cider has launched a new lightly sparkling cider that is 0.5% abv. Responding to a more mindful consumer demand, the producer said that the cider opens with fresh orchard apple aromas and a bright clean palate which is then balanced with a touch of sweetness. The drink can be bought in a 6-pack directly from the website.
Bero Shandy
0% abv
£22 for 12 can pack
USP: Following the success of his non-alcoholic beer brand, Tom Holland has launched a series of shandy’s in four flavours. New to the market is Daybreak Shandy Lemon-Lime, made with citrus over a lager base; Golden Hour Shandy Pink Grapefruit, made with grapefruit and lager; Sunset Shandy Elderflower, made with elderflower and lemon; and Midnight Shandy Blackberry Yuzu, made with blackberry and herbal Yuzu.
Shepherd Neame Whitstable Bay 0.5% Pale Ale
0.5% abv
USP: Independent family brewer Shepherd Neame has expanded its Whitstable Bay range with the launch of Whitstable Bay 0.5% Pale Ale. The latest permanent addition to the collection has been crafted to meet growing consumer demand for high-quality, no and low alcohol options, according to the brewer. The beer, available in 500ml bottles, combines four hop varieties: Challenger, Jester, Mosaic and Amarillo; to create vibrant citrus notes and a crisp, refreshing finish.
Lucky Saint Lime & Sea Salt Lager
0.5% abv
£2.30 for a 33cl can
USP: Lucky Saint has launched an alcohol-free beer infused with electrolytes, initially launching through TikTok Shop as it aims to reach younger consumers. According to the brand, the beer is brewed with lime and mineral-rich sea salt, providing drinkers with magnesium, potassium and sodium. The brew is also low in sugar and contains only 80 calories per can.
Outd00r Brewing
0.0% abv
£2
USP: Heineken has expanded further into the alcohol-free category with Outd00r Brewing, a 0.0% isotonic lager containing electrolytes and vitamin C. According to the brand, the launch marks Heineken’s first step into functional brewing, reflecting increased health consciousness among consumers. Available in two flavours, Outd00r Brewing Hydration Original Lager has a crisp, refreshing, and light profile with soft hoppy bitterness. Meanwhile, Outd00r Brewing Hydration Lemon features citrus notes from lemon juice alongside a lightly sweet malty finish.
Cidres Wignac can range
0% – 4.5% abv
USP: France’s Cidres Wignac has released its trio of organic ciders in can format. At 4.5% abv, the Organic Pomme Cider is the producer’s flagship cuvée, made with 100% pure apple juice. At the same abv, the Organic Rosé Cider combines 88% apple juice with 12% grape juice. Meanwhile, the Organic Non-Alcoholic Cider contains 100% apple juice with 0% alcohol.
Nirvana Hazy Grapefruit Lager
0.3% abv
£2.75 or £4 depending on size
USP: Ready for summer, Nirvana has released a Hazy Grapefruit Lager to sit alongside its pre–existing Cloudy Lemon Lager. Described as bright, citrusy and refreshingly clean, the drink is made up of a natural pink grapefruit lemonade which has been blended with Niravana’s Pils. The product can be purchased in 500ml bottles of 300ml cans, offering multiple formats for the low & no beer.
Björt beer
4.2% abv
£2.85
USP: Describing itself as one of the world’s lowest carbohydrate beers, Björt is a naturally gluten-free low-carb lager which the producer said is aimed at keto-friendly diets. According to the maker, Björt appeals to consumers who want a healthy lager but not to compromise on taste. Taking inspiration from lagers in Iceland, the drink has been brewed in the Sussex-based brewery Hepworth with a three week fermentation process.
Low alcohol Darkness Stout
0.5% abv
£2.70
USP: Devon based Exeter Brewery has launched a low alcohol version of its Darkness Stout. At 0.5% abv, the drink is significantly less alcoholic than the normal 5.1% abv version of the liquid. According to the brand, the launch comes in response to demand. It has notes of roasted coffee, chocolate and liquorice.
RTDs AND MIXERS
Raspberry Ripple Four Loko Jackpot
8.4%
£3.69
This new variant combines flavours of vanilla ice cream, raspberries and Four Loko’s 8.4% abv vodka-based, caffeine-free recipe. The newcomer takes Four Loko’s canned range to 11 flavours. The brand is distributed in the UK by Red Star Brands and variants are available in a 440ml RTD canned format. The launch will be supported in store with branded shopper marketing and PoS materials, as well as a social media and influencer campaign, consumer competitions and branded merchandise.
El Rayo Tequila Lime & Soda RTD
6% abv
£3.75 for 25cl can
USP: Tequila brand El Rayo has launched a new canned Tequila Lime & Soda RTD, joining the brand’s existing Tequila Tonic & Grapefruit Rtd. The brand said that it believes tequila is best served long and the RTD represents this. The liquid blends together artisinal soda with a hit of Mexican lime. The packaging has artwork designed by Mario Higinio, El Rayo’s in-house artist based in Guadalajara.
La Belle Angèle Lemon & Basil Spritz
5.5% abv
£5.99 for 75cl bottle
USP: As wine-based RTDs continue to grow, La Belle Angèle has launched a Lemon & Basil Spritz made with French wine, water, grape juice, lemon juice and natural flavours. According to the producer, the drink is aromatic, naturally cloudy and made with a simple recipe. It best served in a glass with ice and garnished with basil leaves.
RTD Clean Cocktails
0.0% abv
£8 for 4x 250ml pack
CleanCo has launched a range of ready-to-drink sugar-free canned cocktails. The range, which is made from natural flavourings and without artificial sweeteners, includes Clean Margarita, Clean Mojito, Clean G&T, and Clean Italian Spritz. All variants contain fewer than 5kcal per 250ml can. The launch is designed to tap into continued growth in the alcohol-free category, which is forecast to grow by 36% between 2024 and 2029, with alcohol-free RTDs set to be the fastest growing format, with volume CAGR of 10% through 2028, according to IWSR data. CleanCo was founded in 2019 by Spencer Matthews.
Bruichladdich RTDs
21.8% – 33.9% abv
£6
USP: Islay distillery Bruichladdich has extended into the RTD category for the first time, launching a limited run of full-strength canned cocktails in collaboration with bartender-founded RTD drinks specialist Whitebox. The four SKU range includes a Dry Martini and White Negroni made with The Botanist gin, alongside a Whisky Sour built on The Classic Laddie and a Penicillin using Port Charlotte. The abvs are significantly higher than typical RTD benchmarks, which the producer said is “to reflect the unique flavour profile of the base spirit”. The Dry Martini, for example, is bottled at 33.9% abv and designed to be stored in the freezer prior to serving. The White Negroni is bottled at 21.8% abv.
Whitley Neill RTDs
8.5% abv
£3.25
USP: Whitley Neill has launched its first-ever RTD range: Rhubarb & Ginger Gin with Ginger Ale and Yuzu & White Strawberry Gin with Lemonade. According to the brand, the products will be stocked in around 130 Sainsbury’s stores across the UK, while both flavours will also be available at Morrisons, Amazon and The Drop Store. Each can contains a double shot.
West Highland Spirits RTDs
5% abv
£3.50
USP: West Highland Spirits have launched an RTD range made up of a Scottish Dry Gin and Tonic and a Raspberry Gin with Lemonade. The former has noted of citrus, spice and a pinch of wild Scottish heather. Meanwhile, the latter uses Scottish fruit and also includes a Triple Distilled Vodka.
Wonderland Pear Drop Margarita and Fizzy Toffee Apple Martini
10% abv
£3.90
USP: Brewdog, now owned by Tilray Brands, is launching a series of RTDs under the Wonderland brand. Inspired by nostalgic flavours, the SKUs include Pear Drop Margarita and Toffee Apple Martini. According to the maker, the launch comes in response to research that 76% of UK consumers are attracted to flavours that remind them of the past.
The Drinks Bureau Lagerita
4% abv
£2.60
USP: The Drinks Bureau has launched the UK’s first canned alcoholic Lagerita into supermarkets. To be sold at Morrisons stores, the Lagerita has been described as the lovechild of a zesty margarita with a crisp lager. The launch taps into the rise of fruit-led beers over the summer season.
