The monthly round-up of what’s new in low/no, beer, cider, wine, spirits, RTDs and mixers
Spirit of Yorkshire Filey Bay STR Finish Batch #4
USP: Hunmanby-based distiller Spirit of Yorkshire has launched the latest addition to its STR whisky collection. Referring to the shaving, toasting and re-charring of red wine casks, STR Finish #4 was matured in ex-Rioja casks that underwent the STR process. A total of 3,000 bottles are available to the UK market.
USP: Cazcabel Tequila’s Añejo expression is aged for a minimum of 14 months in ex-Tennessee whiskey barrels made of American oak, resulting in notes of cinnamon, vanilla and dry cacao.
The Bruichladdich Eighteen and The Bruichladdich Thirty
50% and 43.2% abv respectively
£150 and £1,500
USP: The two new whiskies from The Bruichladdich are the distiller’s first permanent high-age offerings, making up the producer’s Luxury Redefined range. Both are distilled, matured, and bottled on Islay, and feature lighter, plastic-free packaging as the distillery looks to rethink luxury with a focus on sustainability. The Bruichladdich Eighteen is aged mostly in ex-bourbon casks and a small number of wine casks, and reflects the producer’s signature unpeated style. Meanwhile, The Bruichladdich Thirty is aged entirely in rare ex-bourbon casks.
Trash & Treasure Spirits range
USP: Launching in Tesco, Trash & Treasure Spirits is a new brand from Warner’s Distillery which utilises waste ingredients from local food processors and breweries in an effort to reduce food waste that would have otherwise gone to landfill. The range currently consists of a Tropical Rum and a Citrus Vodka.
Ukiyo Tokyo Dry Gin
USP: Ukiyo Spirits, owned by Drinkslogy Kirker Greer (DKG), is launching a new small-batch gin made using five native Japanese botanicals: yuzu peel, mikan peel, sakura flower, sakura leaf and sansho pepper. Ali Pickering, chief marketing officer at DKG, said the gin looks to “express the diverse terroir and tastes of Japan” with notes of citrus and spice.
Single Malts of Scotland range
£65.95 – £850
USP: Seven new whiskies have been added to the Single Malts of Scotland range, which is comprised of whiskies selected by Elixir Distillers’ master blender from the five main producing regions of Scotland. The new additions consist of three Reserve Casks from Ardmore Distillery, Caol Ila Distillery and Orkney Distillery, alongside four blended whiskies from Speyside Distillery, Islay Distillery, Imperial Distillery and Ardmore Distillery.
Champagne Billecart-Salmon Clos Saint-Hilaire 2007
USP: The latest vintage from Champagne Billecart-Salmon is a Blanc de Noirs cuvée vinified entirely in oak casks. It derives from a one-hectare plot of old Pinot Noir vines, and comes in a locally sourced oak gift box.
Champagne Ayala A/18 Le Blanc de Blancs
USP: Champagne Ayala has relaunched its signature Le Blanc de Blancs cuvée with the first edition release of their 2018 vintage. Aged for around six years, it blends six crus from the 2018 harvest – Chouilly, Cramant, Le Mesnil-sur-Oger, Oger, Bisseuil and Cuis – and has a revised Extra-Brut dosage at 5g/l for a fresher finish.
Brothers Cider flavoured range
3.4 – 7% abv
From £1 – 6 (33cl – 6 x 33cl)
USP: As part of a wider rebrand, Brothers Cider has launched four new fruit flavoured variants with the aim of inspiring more consumer interest in the category. The flavours are: App-Solutely Pear-fect (7% abv), Un-Berrylievable, Best of the Zest and Berry Sub-Lime (all 3.4% abv). Brothers is also launching new packs of its flagship cider.
St Austell Brewery korev
USP: St Austell is launching its flagship korev lager in a new 4 x 44cl pack. Charlie Johnston, head of off-trade for St Austell, said: “We can’t wait to see our new bigger 44cl korev cans on the supermarket shelves…the 4 x 44cl pack format is one of the fasted growing formats in the world beer category.” The lager is brewed in a Helles style using Cornish-grown barley.
Birra Moretti Sale di Mare
USP: Described as an unfiltered, medium-bodied lager made with a hint of sea salt harvested from Sicily, Sale di Mare translates as ‘salt of the sea’. The launch will be supported by a multi-million-pound nationwide marketing campaign, launching on TV in April.
USP: Budweiser Brewing Group has launched Corona Ligera, which will debut in the Tesco Group with a six-month exclusive. Corona Ligera is brewed to be lighter-bodied, so that “shoppers can enjoy the same crisp taste of Corona, in a refreshingly light way”.
Foster’s Proper Shandy
USP: Heineken UK has introduced a new variant under its Foster’s brand. Foster’s Proper Shandy is available across the grocery, wholesale, and convenience channels in 44cl packs of four and 10.
£30 (12 x 33cl cans)
USP: Collider has launched in the UK with two non-alcoholic adaptogenic beers: Unwind Lager and Unwind Session Pale. The beers contain functional ingredients such as ashwagandha and lion’s mane to promote relaxation.
Nirvana Brewery Chocolate Porter
USP: Introduced to Nirvana’s range ahead of Easter, the Chocolate Porter is the brewery’s first new beer since the appointment of James Rabagliati as head brewer. Becky Kean, founder and brand ambassador, said: “The enduring popularity of our London Porter encouraged us to go on a bit of a flavour adventure with it – leading us to the complex and indulgent notes you can get from cocoa nibs. It’s definitely one for the season – and for chocolate lovers!”
Altos Classic Lime Margarita Ready-To-Serve
USP: Made with Altos Plata Tequila, the new RTD by Pernod Ricard’s Altos brand looks to make the most of the growing consumer interest in tequila. Josh McCarthy, brand director for Pernod Ricard UK, said: “The tequila category is booming and this new, accessible format makes it so simple for people to create the perfect margarita at home.”
Cîroc Summer Citrus and Cîroc Tropical Passion
USP: Diageo has launched Cîroc vodka’s first RTDs in a 25cl canned format. Made using Cîroc’s flavoured vodka variants, brand owners are looking to provide RTD consumers with more premium options.
Diageo Cocktail Collection
17.5 – 20.5% abv
USP: Diageo’s new Cocktail Collection features three premium RTDs from the company’s leading brands: a Johnnie Walker Old Fashioned, a Tanqueray Negroni and a Cîroc Cosmopolitan. The range looks to appeal to consumers who are opting for higher-quality serves while tapping into the ongoing demand for home cocktails.
Jack Daniel’s and Coca-Cola Zero Sugar
USP: Following on from the Jack Daniel’s and Coca-Cola Original collaboration, the Zero Sugar edition looks to provide more options for consumers. Elaine Maher, associate director for commercial development at Coca-Cola Europacific Partners GB, said: “Providing choice is a key part of our growth strategy, and with this packaging update, we’re making that choice much clearer to shoppers. Given that two-thirds of what we sell in GB from a soft drinks perspective is now low or no sugar, we know it makes sense to offer the same choice within our alcohol ready-to-drink portfolio.”
Niche Cocktails Strawberry Daiquiri and Negroni
8% and 14% abv respectively
USP: Suffolk-based RTD brand Niche Cocktails has launched two new flavours to its canned range. Produced using English spirits, the Strawberry Daiquiri is made with rum from The English Distillery, while the Negroni features gin from Adnam’s Copper House distillery.
Vais hard seltzers
£29.99 (12 bottles)
USP: Yorkshire-based glass printing factory owner Nicky Story has launched a range of hard seltzers in glass bottles. Vais has launched in Lemon & Lime, Black Cherry & Raspberry and Mango & Passionfruit flavours. The products are currently available via the brand’s website, but Story said: “I am super passionate about this product – so much so, that I have said, the first supermarket to stock Vais, I will tattoo on my leg!”
USP: M&S has launched an RTD Margarita to sit alongside its existing ready-to-drink cocktail cans. The Margarita is made with lime juice and two measures of silver tequila and is ready to drink straight out of the can or it can be served in a glass with a salt rim and a slice of lime.