New Amsterdam Vodka has launched an advertising campaign to champion those who pursue their dreams.

Pour Your Soul Out is described by the company as “the perfect tagline for the brand that celebrates the hustlers, the dreamers and the doers”.

The campaign includes a 30 second commercial featuring drummer, Omari Williams, who has toured with some of the world’s best-known artists. The advert will be supplemented by a 78-second extended version of the commercial, which will run across digital platforms. Pour Your Soul Out will also be supported through a social media campaign, including Tinder, YouTube, Instagram, Facebook and Snapchat.

The campaign, which has been inspired by the fact that New Amsterdam Vodka is distilled five times, compared to the industry average of four; is designed to celebrate those who give 110%.

David Mallory, channel director UK Impulse & On-trade, said: “Following its huge and continued success in the US where it is now the fastest growing vodka brand, New Amsterdam Vodka has firmly established itself as a key player and a brand to watch in the UK market. We believe this exciting new campaign will amplify the brand’s strong growth.”