M&S has announced a series of new non-alcoholic listings this month, including BOLLE, Chance Clean Cider and alcohol-free spirit Feragaia.
The retailer said low & no sales have increased by 40% over the last two years, reflecting the wider growth of the category.
BOLLE will launch across more than 400 M&S stores. Founded in 2021 by Roberto Vanin, the brand spent its first three years developing and patenting its double-fermentation method, which Vanin said adds mouthfeel to traditionally flat non-alcoholic wines.
Feragaia, established in 2019, will also arrive in 355 M&S stores nationwide. Its alcohol-free spirit is made using 12 land and sea botanicals from Scotland.
The brand said it is crafted without alcohol from start to finish, rather than using the traditional method of de-alcoholising an existing spirit.
Meanwhile, Chance Clean Cider is launching in 325 M&S stores with its 0.5% ABV cider.
Founded in 2024 by John Logue, who previously worked on brands including Lucky Saint and Crossip, the company said the listing marked a major milestone for the brand.
Gary Read, CEO of BOLLE, commented: “M&S Food set the standard in British food retail, and their buyers are among the most discerning. Being listed by them, just before the run up to Christmas, is a judgement on quality which is what matters most to us”.
Meanwhile, Bill Garnock, co-founder of Feragaia, said: “This listing with M&S is an important milestone, not just for Feragaia, but for the wider category.
“Consumers aren’t looking for compromise – they’re looking for products with genuine craft, provenance, zero sugar and exceptional flavour. Retailers that offer meaningful choice across the fixture will be best placed to meet those changing expectations.”
Finally, John Logue, founder of Chance, added: “We’re incredibly excited to see Chance bottles arrive on the shelves at M&S. As a small, independent brand that launched just two years ago, seeing Chance now stocked at one of the UK’s most-loved and iconic retailers is beyond what we could have ever imagined.”
