Premium canned cocktail brand Moth has today (June 16) launched its biggest national above-the-line (ATL) campaign. 

The summer campaign features three of Moth’s canned cocktails: Margarita, Passionfruit Martini and Mojito. 

Moth disclosed that its ATL investment is up 75% year-on-year, with a spend of over a quarter of a million pounds. 

The brand said that it aims to target over 500 postcodes in key UK cities such as south-west London, Glasgow, Edinburgh, Manchester and Bristol. The entire campaign will also be supported by a digital presence. 

Moth stated that the campaign will be launched in two phases, with physical adverts going live in June in Manchester, Glasgow and London, including a takeover of Clapham Common tube station. 

Later, in August, a second stage will go live in Edinburgh, Glasgow and Bristol, in tandem with Edinburgh Fringe and Forwards Festival.

This campaign comes as the RTD category continues to boom, reaching sales of £600 million in 2024. 

Sam Hunt, founder at Moth, said: “This summer, we wanted to do something big, beautiful and more confident than ever. Our summer campaign captures the essence of Moth that we hear about from our drinkers every day – that our cocktails level up every occasion. In this iteration, our cocktails take drinkers to a summer of dreams – while the national reach of the campaign signposts our deep distribution across the UK, making it even easier for consumers to bring MOTH into their summer plans.”