Morgenrot is giving its customers a real mouthful with its latest launch from New Zealand’s Hawkes Bay.

The name references a Maori hill in the region, which has gained fame for being the longest place name of consecutive characters, which also makes it the longest, single wine name in the world.

The specialist beer and wine importer has launched: Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenaukitanatahu Sauvignon Blanc.

The wine, which is shortened to ‘Taumata’ to make it easier to pronounce, is described as a rounder, more floral Sauvignon Blanc. It has grassy and asparagus notes backed with tropical fruits and citrus, with hints of pineapple in a fruity palate.

Morgenrot’s commercial director, John Critchley, said: “At 85 characters the wine may have the longest name in the world but as difficult as it may be to say it is definitely not difficult to drink. It perfectly showcases how NZ Sauvignon Blanc wines are evolving with a wonderful balance, hits of tropical fruits and that classic herbal finish. I am confident it will tick all the right boxes with operators and consumers and certainly create conversation, even if they can’t pronounce it.”