Provence wine importer MDCV UK has entered a four-year agreement for the production and UK distribution of the Après Provence rosé wine brand, taking an equity stake at the same time.

Après Provence is made at Château des Bertrands in the heart of the French wine region and has secured more than 200 retail and hospitality listings since launching last year.

It is positioned as a contemporary lifestyle brand for all-year-round drinking, around the idea of “rosé without rules”.

The brand is the exclusive rosé supplier to the Emirates Great Britain Sail Grand Prix in Portsmouth this summer.

The brand joins an MDCV portfolio that includes Ultimate Provence and Château de Berne.

Chief executive Gary Smith said: “We see a clear opportunity to grow the category further through our combined expertise in winemaking and distribution.”

Andy Turley, managing director and co-founder of Après Provence, added: “Partnering with MDCV gives us the scale, expertise and support to accelerate our growth while staying true to what makes Après Provence different.”