Majestic Wine has confirmed plans for future growth – alongside revealing details of new stores set to open in 2020. The business said its experience of lockdown was partly behind the new strategy.

Despite closing their shop doors to walk in customers during the outbreak, Majestic saw an influx of more than 150,000 new customers using its local delivery service, which is run through a nationwide store van network of over 240 vehicles.

Searches for the business were also up a record 3,500% according to Google. This allowed the business to increase its market share during the first six months of 2020.

While the online channel of the business saw an increase in sales of more than 300% throughout lockdown, Majestic said this demand had been offset by additional costs, as well as the significant reduction in business in its Commercial arm (Majestic’s business to business arm) and Calais stores.

Majestic is in a unique position as the country’s only nationwide specialist wine retailer. Chief executive John Colley said the performance of its stores in adapting to lockdown conditions was one of the key driving factors behind the new strategy.

He said: “I would like to extend my utmost thanks to my colleagues who have been incredible at adapting and working safely through this time. Now we have the vision and strategy to take the company forward as one team, and I am convinced that this forty-year-old company has a really exciting future ahead”.

“Getting back to what we do best is the absolute cornerstone of our plan to grow Majestic. Our stores are at the centre of who we are and what we do. The way they adapted to working as delivery hubs meant we were able to come through lockdown in good shape. Who knows what the future will hold, but I feel confident that a new strategy based around stores is the best one for us.”

Alongside the plan to open new sites, the retailer is also committing to redouble its staff training – with every Majestic colleague to receive industry leading WSET training by Christmas – alongside the launch of a new website and EPOS platform by Autumn this year.

Now in private ownership following the break-up of Naked and Majestic PLC last year, Majestic believes that a sensible investment model will provide long-term stability for the business – as well as reversing a trend which has seen the retailer’s profit number slide significantly over a five year period.

Colley said: “There is still absolutely a role for bricks and mortar wine retail in this country, particularly when backed up by a first rate range and the right focus with our hugely experienced and trained store colleagues. When you couple that with a leading online proposition, you have a unique position. The recent unprecedented situation has shown what a special business Majestic is, with more customers than ever before discovering the service, expertise and range we have to offer in our stores – even when our doors were closed.”