Majestic has produced a longlist of 125 towns and cities that it feels have the potential to host a new branch.

The move reinforces its commitment to bricks-and-mortar drinks retailing which it says should see it open 50 new stores at the rate of one a month.

The longlist includes 41 locations inside the M25, 32 elsewhere in south east England, 16 in south west England, 12 in eastern England, eight in the West Midlands, six in northern England, five in the East Midlands, three in Wales, one on the Isle of Man and Guernsey in the Channel Islands.

Majestic opened its first Channel Islands store in Jersey in April, taking the group’s physical store estate to 208 branches.

It said that the Jersey opening meant that 90% of the UK population now lives within 10 miles of a Majestic.

Majestic said it has placed renewed focus on “experiential retail and hospitality offerings” since its split from Naked Wines and subsequent acquisition by Fortress Investment Group in December 2019.

It has since opened 17 new stores and refurbished dozens more but the one-a-month plan marks a significant step-up in its bricks-and-mortar investment.

Majestic chief executive John Colley said: “Experiential, bricks-and-mortar retailing is at the heart of what we do at Majestic, and we are committed to opening up to one new store per month during the coming years to help us reach even more customers across the UK. 

“In addition to the new stores already in our pipeline for this year, we have identified more than 100 locations across the UK and the Channel Islands that we believe would be a perfect fit for Majestic.

“We are excited to start serving even more communities around the country and helping thousands of new customers discover wines, beers and spirits they will love.”

Majestic moved into hybrid wine retailing by buying Vagabond and nine of its bars out of administration in April.