Majestic Wine has reported December 23, 2019 was the “largest-ever trading day” in the retailer’s 40-year history – up 2.3% on the largest trading day of 2018 – alongside an overall sales uplift over the last few months of the year.

The wine retailer said it recorded a 4.3% like-for-like growth for the final quarter (October 1 to December 30) was driven by a renewed focus on “in-store experience” and a revamped product range, with sales up for English wine, Crémant sparkling wines and spiced rums in particular.

Chief executive, John Colley, stated the result was particularly pleasing following a year of uncertainty.

He said: “What this result shows is that a strategy built around bricks, clicks and flicks can be a success in 2020 and beyond. We know Majestic and have all the ingredients for a successful company, and our customers clearly responded well to the news we would be keeping stores open – right across the country. Backed up by an exciting range, with plenty of new arrivals and relisted customer favourites, we have pulled out an impressive performance.

“The work now begins on building a future which takes the historic strengths of Majestic; our brilliant people, physical presence and trend-leading range – and turn that into long-term growth for our suppliers and staff.”

Product highlights for December included like-for-like volume growth in spirits; both rum (up 24%) and brandy (up 33%), and English wines (up 9%). Meanwhile there was also a renaissance for French sparkling wines with sales of Champagne and Crémant up 11% and 32% respectively.

Following its recent acquisition by Fortress Investment Group, Majestic said the focus would now be on improving the physical experience of its stores blended with a “truly multi-channel approach”.