Majestic has launched a named and next day delivery service for its full wine range across the UK.

The service will operate through a new National Fulfilment Centre (NFC), which Majestic said would bring three main benefits to its customers.

The first of these benefits is improved customer service as its customers will now be able to request flexible delivery options via click & collect, named and next day delivery services, online or in one of Majestic’s 210 stores across the UK. The six bottle minimum online order has been removed and a ‘No Quibble’ returns policy is in place.

The second benefit it highlighted is improved wine availability. Each store now has better tailored ranges to recognise local customer tastes, it said. Online there is a full range of 1250 wines to choose from including almost 400 fine wines.

And finally Majestic said the changes have been designed to make its people’s lived easier. “Tasks will be taken away from stores as approximately 40% of all online orders will now be fulfilled through the NFC”, it said. “This will allow our people to focus on customer service rather than shifting boxes and organising deliveries.”

John Colley, managing director of Majestic Retail, said: “This is a big step in our transformation and will help support Christmas trading. We are putting the customer back at the heart of Majestic and can now offer a complete multi-channel experience which will deliver real benefits to our customers, people and therefore our shareholders.”