Majestic Wine’s on-trade arm has sent a letter to its hospitality customers suggesting they may be able to redeploy their staff on a short-term basis into Majestic’s retail stores, rather than facing difficult decisions to reduce hours or let people go.

In the letter, Olivia Fitzgerald, managing director of Majestic Commercial, said: “We understand the situation you are currently facing is unprecedented, and the measures introduced to fight COVID-19 are seriously impacting the UK’s wonderful hospitality scene.

“At Majestic, we’ve been thinking hard about ways we can help to support our many amazing pub, bar and restaurant customers during this incredibly difficult time.

“We know that, for many of you, one of the most upsetting aspects of the situation is the impact on your teams and facing decisions to have to reduce hours, or let people go altogether.

“I am therefore reaching out to see if our Retail business can help. We have a number of short-term vacancies in our shops and we would be happy to give your people first priority interview. So we wanted to give you the option to let your staff know about them as a priority. This could allow them to earn some extra cash over the coming weeks (on a short-term basis, before you open your doors fully again) and they may even come back to you with a little more wine knowledge.

“We’ll be hiring a variety of fixed-term, part or full-time roles. We only ask that applicants have a driving license, are able to move at pace and love a good bottle of wine! If you want to find out more, please direct anyone interested to our recruitment team –, and put the phrase ‘Majestic Commercial Customer’ at the top of the email and we’ll make sure their application goes to the top of the pile.

“We know right now wine supply is far down your list of priorities, but if there is any further support we can offer you at Majestic Commercial, whether on cash flow, deliveries or anything else, please continue to reach out to your account manager. We’re here to support you. Otherwise we hope soon to be able to resume our business relationship at the earliest possible juncture, and please know you have the thoughts and best wishes of everyone at Majestic with you at this deeply difficult time.”