Wine retailer Majestic has reported its “best-ever” festive season with a significant uplift in sales in the run-up to Christmas.

In the eight weeks ending December 25, the retailer recorded an 8.1% increase in total sales, with 63,000 new customers visiting Majestic’s stores during this time period. Majestic’s fine wine range experienced particularly strong growth, with a 13% rise in sales, the company said.

Friday December 22, 2023 was recorded as Majestic’s biggest-ever trading day since it was established 43 years ago.

Majestic CEO John Colley, described 2023’s Christmas season as “record-breaking”, adding: “It took a monumental effort from Majestic colleagues across our stores, commercial teams, distribution network and our support centre to deliver such a cracking Christmas for our customers and our business. This result would not have been possible without their team spirit, passion and dedication, and my thanks go to every single one of our colleagues.”

Looking ahead, Colley said: “2024 is shaping up to be another difficult year for consumers with further increases in the cost of living, but our focus remains on doing what we do best – offering quality, unique products and helping even more customers discover fantastic wines, beers and spirits.”

As the retailer continues to expand its bricks-and-mortar offering, Colley detailed plans to “continue to invest in growth, with more exciting new stores planned this year, starting with Marlow and Christchurch in the Spring”.