Magners has launched a consumer promotion offering 28 lucky winners a trip to New York to experience one of the world’s biggest St Patrick’s Day celebrations.

The Magners ‘Big Apple’ promotion offers consumers the chance to win a place on the plane when they purchase any Magners variant from participating Asda or Co-Op stores. The in-store promotion includes Magners Original bottles and multi-packs, Magners Dark Fruit cans, bottles and multi-packs or single bottles of the Pear and Orchard Berries fruit variants. In-store POS will carry details of the entry mechanic, whereby consumers can easily text in the last four digits of the barcode from their purchase.

Flights, transfers and accommodation are included in the prize, provided in partnership with In addition, the winners and their plus ones will experience a “jam-packed itinerary”, including a prime spot on 5th Avenue to watch the St Patrick’s Day parade.

Janette Murray, group marketing manager, Irish Cider at Magners, said: “We launched ‘Think 100% Irish’ earlier this year to a great response and our ‘Big Apple’ promotion is the latest stage of this campaign. The chance to be at one of the world’s most famous St Patrick’s Day parties is a great way to highlight Magners Irish heritage in a hugely relevant and appealing way and we are sure drinkers will be excited by the possibility of being on the trip.

“Magners’ ‘Big Apple’ promotion gives us the opportunity to bring to life the positive Irish mind-set that we love, and we are thrilled to launch it. With the chance for a once in a lifetime trip and a prize for everyone that enters, ‘Big Apple’ is sure to be a big hit over the coming months.”

The promotion also features a chance to win via the on-trade. Anyone who enters via the on or off-trade and is not lucky enough to secure a place on the trip to New York, will be given a £20 voucher to use with European online travel agency Vouchers can be redeemed against flights and hotel packages, and this offer extends to outlets too.