This year’s London Wine Fair will have the largest and most diverse content to date, according to the organisers.

The 2016 fair, which takes place 3-5 May at Kensington Olympia, will host more than 100 sessions across three days, spanning: industry briefings, Masterclass tastings, the new Pop-Up Tastings, The View Tastings; and Speakers’ Corner, as well as specific events taking place on exhibitor stands.

Commenting on this year’s content, show director Ross Carter, said: “Education has always been a key component of The Fair, alongside diversity and discovery. 2016’s vast array of debates, tastings and seminars – the most in the show’s history – will give visitors an exhibitors a platform of unrivalled content.”

This year, for the first time, visitors will be able to sign up to these sessions via the new Bottlebooks booking system, which also allows attendees to search and download details of specific wines and wineries exhibiting.

The Industry Briefings will include the inaugural London Wine Fair Grapevine Debate, chaired by drinks journalist Richard Siddle. Tony Edwards, author of ‘The good news about booze’ and University College London Pharmacologist, Professor David Colquhoun, will debate “is drinking good for your health?”. In addition, chief executive of the WSTA, Miles Beale, will update the industry on the growth of English Wine; its future and potential impact on the UK wine market.

The Masterclass Theatre will showcase regional and producer-led tastings, including ‘Vineyards of Hampshire’, with Sunday Telegraph wine writer, Susy Atkins; and ‘Tejo: Warm Days – Cold Nights – Cool Wines!’, presented by wine writer, Dr Jamie Goode and winemaker Martta Reis Simoes from Quinta da Alorna, who will explore the diversity of wines from this upcoming Portuguese region.

At the new Pop-Up Tastings, renowned Australian winemaker, Larry Cherubino, will present a tutored tasting: Great Southern at a glance; while Awin Barratt Siegel is hosting a ‘Masters of Riesling and Pinot Noir Tasting’ from the top producers of Germany and Alsace.

Speaker’s Corner will again host informal yet informative sessions, including a Challenge Joe’s Nose session by Joe Wadsack.