Liberty Wines has reached an agreement to become UK distributor for Sogrape, whose portfolio includes Mateus rosé, Sandeman port and various ranges from around the world.
The wines will be showcased for the first time alongside Liberty’s existing portfolio on Tuesday, January 17, at the supplier’s annual London portfolio tasting.
Sogrape owns 18 wine estates and nine wineries across five countries. The portfolio also includes Finca Flichman from Argentina, Chateau Los Boldos from Chile, Framingham from New Zealand, Casa Ferreirinha and Quinta de Azevedo from Portugal, and Bodegas LAN from Spain.
The UK business was previously called Stevens Garnier but was rebranded Sogrape UK a couple of years ago.
It has its own UK team, headed up by Gonçalo Sousa Machado, but has decided to tie in with Liberty in a bid to achieve greater “visibility” for its wines in the UK, which it refers to as one of four key global markets.
Rolando Borges Martins, Sogrape board member, said: “We are very excited to be associated with such a renowned name in the international wine trade. Liberty Wines is our partner of choice in the UK, which is one of our four priority markets and where some of our key brands are reaching double-digit increase in sales. We have decided to make this move now, from a position of great strength, and are looking forward to seeing our quality wines gaining greater visibility and representation, notably in the premium on-trade”
David Gleave MW, managing director at Liberty Wines, added: “We have a shared belief in quality from vineyard to glass, which is reflected in the strong performance of each company. We are honoured that the Sogrape board is entrusting us with growing sales of their wines in one of the world’s leading wine markets and we are delighted to be working more closely with Gonçalo Sousa Machado, the managing director of Sogrape UK.
“We look forward to working with all our customers to meet their needs through an even more diverse portfolio of premium wines from around the world.”
Liberty is one of the UK’s largest suppliers, with 130 employees and an annual sales turnover in excess of £45 million.
The portfolio includes famous names like Charles Heidsieck Champagne, Peter Lehmann from Australia, Allegrini from Italy and Montes from Chile.