Independent family brewer Timothy Taylor’s has unveiled its first major brand refresh in more than a decade.

The West Yorkshire brewery’s Landlord is the UK’s best-selling cask ale but also has a strong presence in the off-trade, and the refresh will run across the brand’s bottles as well as on-trade pump clips.

The new look is being carried through into Landlord Dark, Blonde, Boltmaker and Golden Best in the Timothy Taylor’s portfolio.

The company said the refresh was part of a long-term investment which includes putting £9m into its brewery over five years and a £3m annual spend on marketing.

Chief executive Andrew Carter (pictured) said: “For 168 years we’ve believed that if you brew great beer properly, people will keep coming back to it.

“That’s why this refresh isn’t about changing what we brew. The recipes, ingredients and brewing philosophy that have served us for generations remain exactly the same.

“It’s about making sure the quality and care that go into every pint are reflected in how Timothy Taylor’s is presented today, so we’re just as relevant to the next generation of drinkers as we’ve been to the last.”

The company said the new identity “introduces a British racing green colour palette, informative beer descriptions and more premium finishes, helping the range feel more distinctive and relevant without moving away from the heritage and character of the Timothy Taylor’s name”.