Lanchester Wines has become the first UK wine importer to launch a wine in a “super lightweight” 300g glass wine bottle. The company said the Verallia Bordelaise Air 300g offers a 25% CO2 reduction compared to the UK standard 400g bottle.

The first wine packed in the bottle is for Aldi UK – the retailer’s Aldi’s Kooliburra Sauvignon Semillon will be available in stores across the UK in the 300g bottle. Lanchester said the retailer plans to switch more of its wines into the lighter bottle in the coming months.

Lanchester Wines worked with Aldi and glass manufacturer Verallia to bring the bottle to market. Created with around 30% recycled glass and designed specifically for the wine sector, the Bordelaise Air is the “first 300g glass bottle to maintain the aesthetics of the classic Bordelaise/Bordeaux wine bottle”.

Rebecca Vernon, head of retail at Lanchester Wines, said: “We’ve been excited to work with Aldi on this first to market project. Lanchester Wines is at the forefront of innovation especially when it comes to sustainability, not only does this project deliver impressive green credentials for eco-conscious shoppers it also aligns with our joint business partnership with Aldi and goes above and beyond its packaging weight reduction targets.”