Lanchester Wines has appointed Barney Davis as its new head of commercial operations.

The newly created role puts Davis in charge of the company’s global wine buying strategy, and he will be primarily responsible for the buying of all bulk wine for the wider Lanchester Group, which includes the European bottling facility, Greencroft Bottling.

Davis has extensive global wine buying expertise, having worked within the wine sector for 15 years in various roles across purchasing, sales and general management. Within this new role he will work proactively with the sales teams.

David said: “This is an exciting challenge, enabling me to bring my wine buying and experience of strategic implementation into the UK marketplace to an already strong business.

“Lanchester Wines already has a strong portfolio of products and my role will see me identifying opportunities for innovation within both the producer and Lanchester Wines branded portfolios. I will be responsible for defining strategies for each producer, developing cross-channel plans with Lanchester’s global sales teams.”

Tony Cleary, managing director of Lanchester Wines, said: “We have developed this role specifically to align with Davis’s skillset, marking the start of our renewed global buying strategy.

“We are working hard to ensure Lanchester Wines is at the forefront of the UK wine sector and are investing heavily in both our people, through the creation of strategic roles such as Davis’s, and also our business. Over the last three years we have invested over £8m in renewable energy generation to minimize ur impact on the environment and reduce the carbon footprint of our products, a quality we know is increasingly important to consumers.”

The company was set up in 1980 and sources wine from all over the world. Lanchester Wines incorporate Lanchester Wine Cellars, a wine importer, shipper and bonded warehouse keeper; and Lanchester Wine Sales; a wholesaler of wine, beer, spirits and other alcoholic drinks.