Kronenbourg 1664 is featuring in a new campaign encouraging consumers to ‘Give the Gift Supreme’ this Christmas.

Brand owner Heineken UK will also give the brand new festive packaging to support its Star Retailers and to drive growth in the run up to Christmas.

Star Retailers are also being encouraged to run a festive promotion for shoppers – buy two 4x44cl packs and receive a free pair of festive socks. There will also be a Christmas scarf wrapped around Kronenbourg 1664 66cl bottles, to increase shelf standout.

Ify Dozie, Everyday Beer Brand Director, said: “Christmas is a key period for retailers and we are committed to providing added value to products to help drive penetration and volume for our customers. Consumers are looking for fun, festive themed items at this time of year and our limited-edition bottles are sure to attract shoppers’ attention, as will the Kronenbourg 1664 socks gift-with-purchase promotion. Retailers should consider displaying all festive products centrally to highlight seasonality, and remind shoppers to Give the Gift Supreme this Christmas with Kronenbourg.”

The 66cl limited edition bottles and Kronenbourg 1664 festive socks will be available to retailers who are part of the Star Retailer scheme.