Krombacher has launched #Pourfection2019, its annual competition to win an all-expenses paid, three-day trip to visit the brewery in Germany.

The premium German beer’s competition is open to both bar staff and consumers around the UK. Entrants are required to make a video of themselves pouring a Krombacher from a can, bottle or draught tap. They are then asked to share the video via the Krombacher Facebook Fanpage with the hashtags #Krombacher #Pourfection2019.

The entries will be marked on the quality of the pour, originality and consistency in the use of the Krombacher brand and the closing date for entries is February 28, 2019.

The winners will be announced on March 22 and they will then be flown to Germany for Krombacher’s International Party and the brewery over the weekend of April 26 to 28.

Stephan Kofler, UK & Italy sales and marketing director for Krombacher, said: “We’re delighted to relaunch our Pourfection competition for 2019 which gets bigger and receives more entries every year.  It’s a great way to teach bar staff and consumers about the perfect way to pour our beer and always generate some excitement on our growing social media channels. Our master brewers work hard to produce the perfect beer so when it reaches a customer’s lips, we want it to be served in the best possible way. Hopefully this fun competition will continue to raise pouring standards around the UK.”

Krombacher is imported into the UK by Morgenrot and Oakham Ales. In the off-trade it is listed in Booths, Majestic, Morrisons, Ocado and Tesco.