WineGB has appointed Kirsty Rushby to the newly created role of head of communications and marketing. 

In the position, Rushby will lead WineGB’s strategy, with a focus on elevating the profile of the sector and championing producers. 

Through this, she will work closely with producers, regional associations and trade partners, sitting within the WineGB leadership team. 

Beating over 450 applicants for the role, the trade association said that the hiring process showed an appetite for the growing industry. 

Rushby comes from Co-op, where she held senior roles across its marketing, PR and communications teams within both food and wholesale. 

Nicola Bates, CEO of WineGB said: “This appointment marks an important step in WineGB’s evolution, as our industry continues to grow in scale, reputation and economic significance. Kirsty brings a wealth of experience in strategic communications and brand storytelling and has an enviable track record in food and drink communications.” 

Rushby added: “The story of English and Welsh wine is one of passion, craft and rapid evolution, so I’m delighted to be joining at such an exciting time. WineGB plays such a vital role in supporting producers and representing the sector and I’m looking forward to helping bring that story to life in new and engaging ways.”