Keystone Brewing Group has announced a partnership with Hong Kong-based craft beer brand Gweilo Beer, as it aims to expand its international portfolio. 

From this month, Keystone will handle the brewing and UK-wide distribution of Gweilo’s range. This includes Neon Jungle IPA, Stereotropical Hazy IPA and Luminoid Alcoholic Lemonade. 

Keystone commented that the partnership is part of its strategy to collaborate with premium international brands, following its recent agreements with Bavaria-born Hofmeister and Maison SASSY from France, the latter of which has just secured listings in 500 Tesco stores. 

The deal also aims to strengthen Keystone’s selection of challenger brands with a playful identity that appeals to young drinkers. 

Steve Cox, CEO of Keystone Brewing Group, said: “Gweilo is an exciting, international craft brand with a bold, playful spirit that resonates with today’s drinkers. Bringing it into Keystone’s network is about scale, reach and consistency – ensuring that Gweilo’s distinctive beers are brewed to the highest standards here in the UK, making them more widely available across both the on- and off-trade.  

Ian Jebbitt, the founder of Gweilo Beer, added: “Partnering with Keystone marks an important milestone for Gweilo as we look to expand our reach across the UK. Keystone’s scale, infrastructure and distribution expertise make the team an ideal partner to help us bring our bright, adventurous beers to more customers, in more places, than ever before.”