The Stellenbosch-based winery Journey’s End has announced that it will now operate under a new group name: Gabb Family Wines. 

The brand said the move reflects continued growth and diversification as the business scales across international markets. 

The Journey’s End brand will remain intact as the flagship, said the owners. However, the overall business will now fall under the Gabb Family Wines name. 

This allows the group to build a portfolio of distinct wine brands – including Journey’s End, Honey Drop, Mount Rozier and Reign of Terroir – which will be marketed individually but with one clear overarching structure. 

According to the business, the change mirrors a portfolio-led model increasingly adopted by leading wine businesses, allowing a focus on brand building and market-specific strategies. 

Rollo Gabb, MD at Journey’s End, said: “This is about creating clarity as we grow.” 

He further added: “Journey’s End has built an exceptional reputation over decades, particularly in the UK and export markets, and that legacy remains fully intact. Gabb Family Wines allows us to future-proof the business, giving our brands the platform to scale independently while staying rooted in the values, quality and people that defined Journey’s End from the start.”