Jeroboams has added its eighth retail shop to the group by adding wine merchant Prohibition Wines to the portfolio.

Prohibition’s owners, Paul Shanley and Louise van der Straeten, had made the decision to look at new opportunities and so they got in touch with Jeroboams, believing that the wine merchant’s independent business philosophy of working within their local communities would be the ideal successor for their shop at 34 Fortis Green Rd, London.

Shanley said: “One of the reasons we opened Prohibition Wines was because there was nowhere to buy decent wines in Muswell Hill. Having filled that void and now that we are moving on, we are delighted that the area will continue to have a high-quality independent wine shop. We are proud to be handing over the reigns over to Jeroboams, ‘London’s Local Wine Merchant’. Jeroboams, being very locally minded, will be keeping the Prohibition spirit alive and it is certainly where we will be buying our wine.”

Hugh Sturges, managing director of Jeroboams, added: “Prohibition Wines has built a following and reputation in the area for quality wines, beers and spirits, and Paul and Louise have worked hard to ensure the shop is filled with quality, independent producers. We have a similar philosophy, and 95% of our wines are sourced directly from our producers, most of which are family-owned, and we intend on working with Paul and Louise to ensure there is a smooth transition for their loyal customers.

“We will bring in our expertise and learning from our other seven shops, to add extra services such as local delivery, wine storage and valuation facilities. As with each of our ventures, we are committed to maintaining the values of the individual shops and their localities. We are extremely excited to extend north beyond our Hampstead site, into Muswell Hill.”

Jeroboams opened its seventh shop in High Street Kensington in May 2018. This new store will continue as Prohibition Wines until Christmas with the new team learning the ropes from Shanley, and it will open as Jeroboams from January 2019.

Sturges added: “We would only ever consider a Jeroboams shop if all the elements feel right, and with Paul and Louise moving on to pastures new, we have found a real gem. We will be working with them for a number of months to ensure a smooth transition.”