Jawbox Gin has launched an on-pack promotion giving UK consumers the opportunity to win one of three trips to Chicago, with $500 spending money.
The special promotion is to celebrate the heritage of one of the brand’s signature serves – the Southside cocktail – which has been speculated to have originated in Chicago during the prohibition period.
In order to enter, consumers need to pick up one of three bottles which will be carrying a “Win a trip to Chicago” neck tag promotion, Jawbox Small Batch Gin 70cl, Jawbox Pineapple & Ginger 70cl and Jawbox Rhubarb & Ginger 70cl.
They will then be directed to the Jawbox website where they can complete their details and enter a unique code from the inside of the neck tag to find out instantly if they have won.
Gerry White, founder of Jawbox Small Batch Gin, said: “It’s a huge giveaway for the brand and we are excited to reward our loyal customers and attract new customers with the chance to win one of three exclusive trips to Chicago and spending money too.
“It is also a great chance for people to try making one of our signature serves at home, which is easily made with any of our gins plus some mint, sugar syrup, lime juice, soda water and ice.”
The promotion has been launched just before the brand’s fourth birthday to celebrate its continued year-on-year growth and will run from February until the end of June 2020.