Jascots Wine Merchants has reported a rise in both revenue and new customers in 2022 as it continues its focus on premiumisation. 

Jascots described 2022 as a “strong” year. Overall, revenue increased by 84% compared to 2021, while the merchant reported 270 new trade customers over the course of the year.

The premium sector proved most successful for Jascots, which the merchant attributed to its growing Fine Wine range.

Jascots’ managing partner Miles MacInnes said: “2022 was a great year for our team and suppliers at Jascots. However, we recognise that it has been a very challenging time for many of our customers.

“Our priority is to do everything we can to support them going forward,” MacInnes added.