Jagermeister has launched a limited edition pack in time for Halloween and Christmas.
The pack, which comes with two shot glasses, is designed to encourage consumers to drink the liquid “in the most perfekt way” as an ice-cold shot.
The two green shot glasses come with a 70cl bottle of Jagermeister.
The first packs are available from Sainsbury’s stores now and will be listed with Tesco later this year.
Supporting the brand’s ‘Perfekt Serve’ brand messaging, Jagermeister is asking consumers to freeze the bottle and the shot glasses to ensure the liquid is consumed at its best – -18 degrees from a freezer.
Trade marketing manager, Giles Mountford, said: “ We are thrilled to have launched this exclusive pack ahead of the busiest time in our sales caendar. Jagermeister has always been a product to enjoy with friends at an ice-cold temperature, and this limited-edition pack will entice customers to stock up for the night when house parties are in full swing.”
The Jagermeister shot glass pack retails for £18.