Jacob’s Creek is set for a major UK relaunch as owner Vinarchy looks to tap into growing demand for lighter, fresher wine styles.

The revamped range will begin rolling out in Tesco from 6 April, with a renewed focus on “crisper, more refreshing” wines aimed for modern, social drinking.

The relaunch introduces four core SKUs – a Red, Rosé, Sauvignon Blanc and White – accompanied by simplified, taste-led descriptors and updated packaging.

Vinarchy said the move is designed to address a clear gap in the category: consumers are increasingly seek lighter, more sessionable styles and clearer cues at fixture. The shift also reflects broader changes in how wine is being consumed, with the move designed to lean into more informal occasions and moderation trends shaping purchasing.

Peter English, head of brand marketing at Vinarchy, said: “When we took ownership of the brand in May 2025, brand tracking revealed deep and enduring equity among UK shoppers. That was reinforced by extensive consumer research, which showed a strong and consistent perception of quality… This gives us real confidence and a clear licence to reconnect Jacob’s Creek with today’s UK wine drinkers.”

The 360-degree campaign will be backed by what Vinarchy describes as its largest-ever brand investment, spanning above-the-line activity, in-store activation and customer-led initiatives throughout the summer.

Further extensions are planned later in the year, including a Bright & Crisp Prestige Cuvée sparkling wine in early summer, followed by an unoaked Chardonnay and a Grenache Shiraz in the autumn. All will continue the focus on lighter, fresher and more approachable styles, with pricing is expected to sit between £7.50 and £9.50 rrp.

The move comes as suppliers look to reinvigorate the Australian wine category, which has faced increasing competition from other countries of origin and shifting consumer preferences in recent years. By leaning into freshness and drinkability, Vinarchy appears to be targeting both lapsed drinkers and newer entrants to the category, while also meeting moderation and lower-intensity consumption trends.