Jacob’s Creek has brought out promotional bottle neck tags for its wines, offering consumers the chance to jet to the Australian Open 2017.

As part of the on-pack promotion the lucky winner can watch the tennis and also meet world number one Novak Djokovic. The winner will also have the opportunity to visit the Jacob’s Creek vineyard and enjoy a special tasting and dinner. In addition they will receive one of 500 iPad minis, which form part of the on-pack offer.

Pernod Ricard UK’s promotion for the Australian wine brand will run for the next six months, with neck tags featuring on selected Classic bottles until the end of September. Shoppers will have to enter their unique code from the neck tag, which they can then enter into the promotional website.

Entrants will find out immediately if they have won one of the 500 iPad minis and they will also be automatically be entered into a draw to potentially win the “tennis trip of a lifetime”.

Toni Ingram, Pernod’s head of marketing wine and Champagne, commented: “We are confident our new promotion will attract tennis-loving shoppers during the summer months and are anticipating a strong interest from the public to win this exclusive trip. The neck tag will drive stand out at point of purchase in a highly competitive space, drawing consumers to the Jacob’s Creek Classic range with this exciting offer. This promotion also gives us the chance to show our appreciation to all our loyal Jacob’s Creek customers.

“Jacob’s Creek is currently experiencing strong value growth of +3.6% and volume growth of +10.1%, across our portfolio and we aim to build on the success with this latest promotion. We are thrilled that one of our lucky customers will be able to experience our collection of wines as well as the world behind Jacob’s Creek when they visit our Vineyard. This will give them exclusive insight into our high quality wine’s beginnings and heritage.”