Brown-Forman, the company which owns Jack Daniel’s has named Jim Peters as its new CFO.  

Effective as of 31 March, Peters will succeed Leanne Cunningham, who will retire on 1 May. This follows five years of Cunningham as CFO and three decades at the company.  

In his new position, Peters will join the senior executive team and report directly to CEO Lawson Whiting.  

Before taking on this position, Peters was best known for his career at the Whirlpool Corporation, an American manufacturer and marketer of home appliances.  

At Whirlpool he held a series of roles including vice president, corporate controller and chief accounting officer. 

Lawson Whiting, president and CEO at Brown-Forman, said: “Jim is a seasoned financial leader who brings a proven track record of driving operational discipline and resilience through complex global cycles. 

“His expertise in navigating margin pressures and volatile consumer demand across North America, Europe and Asia will be invaluable as we navigate today’s macroeconomic headwinds.” 

 Peters added: “I am honoured to join Brown‑Forman, a company with such a rich heritage and iconic portfolio of brands. 

“I look forward to working with Lawson and the entire team to build upon the company’s strong foundation and to continue delivering sustainable value for our shareholders and stakeholders worldwide.”