A group of independent drinks brands have founded a new industry collective aimed at promoting newer categories such as low/no and RTDs.
The Makers Alliance is currently formed of Botivo, Muri, Lock Down Liquor, Rapscallion Soda and Ama Brewery.
With an emphasis on the makers behind the drinks, the Alliance also looks to highlight brands that create their products in-house without outsourcing.
As part of the establishment of the Makers Alliance, the founding brands have pledged to craft all liquids in-house while abstaining from using artificial flavourings.
They have also made a pledge to develop new taste profiles and to bring a focus on flavour and authenticity to emerging drinks categories outside of the traditional BWS sector.
To mark the new collaboration, the founding brands will be launching a series of content offering a look at their production processes.