UK independent bottler The Heart Cut has launched a whisky subscription service, designed to explore one distillery at a time.
In line with The Heart Cut’s educational focus – which aims to make whisky more accessible to a wider audience – the Slow Whisky Club will feature tasting videos and meet-the-maker-style content, alongside the liquid itself.
With a focus on whisky from around the world, the samples for the club will arrive in 3cl pocket pours. The Heart Cut said there will be an emphasis on people, provenance and why the whisky tastes like it does.
The club launches amid growing interest in world whisky, pointing to liquids made outside of Scotland, Ireland and the USA.
Each selection will be guided by Georgie Bell and Fabrizio Leoni, the husband-and-wife team behind the business.
Bell said: “The Slow Whisky Club is about opening up the wider whisky world – from household names to rising stars – and giving people a way to explore distilleries like never before.
“It’s about opening up our little black book even further, and helping people understand what makes each distillery special, worthy of a pour, and – most importantly – a pause on life’s everyday hustle and bustle.”



