Freixenet Copestick’s I Heart brand has launched a new campaign to highlight drinking occasions while encouraging younger consumers to explore the wine category.

The ‘It’s an I Heart kinda night’ ad campaign is running across video-on-demand, radio and social media channels with a focus on home drinking occasions.

Produced in collaboration with creative agency Jones-Millbank, the campaign is part of a wider rebrand which saw a redesign of I Heart’s packaging earlier this year. 

Lucy Auld, marketing director for Freixenet Copestick, said: “As one of the UK’s leading wine brands we seek to enhance consumer engagement with the wine category and drive footfall to the fixture. 

This new campaign is dynamic, relevant and up-beat, representing the attributes I Heart brings to the wine category.”