Hooch has announced its first mobile game ahead of the festive season as it looks to boost consumer interest in its original Hooch lemon variant while offering drinkers the opportunity to win prizes. 

Running for 12 weeks throughout the Christmas and New Year, the game, Zest Quest, involves pairing Hooch fruits to win points. Players who score enough points in two minutes can win Hooch merch such as t-shirts, hoodies and caps, featuring Zest Quest artwork. The competition will run until February 2.

Zest Quest will be advertised via limited-edition 44cl cans of Hooch lemon with a QR code linking to the game. It will also be promoted on the brand’s social media platforms.

Jacob Barrett, brand manager at Hooch said the activation is looking to target existing customers while also engaging new drinkers with the brand.

He added: “We’re buzzing to celebrate the festive season, rewarding fans of our lemon bev with a slice of limited-edition merch.”