Hi-Spirits has introduced a range of gift packs featuring brands from its portfolio, in time for the festive season.

Southern Comfort, Buffalo Trace Bourbon, Fireball and the King of Soho Gin are all included in its range of gifting options.

The Southern Comfort option features a unique gift box containing a 70cl bottle of the drink, priced at £21.

Buffalo Trace is packaged in a gift tube, along with a branded hip flask for £25 while a 50cl bottle of cinnamon liqueur Fireball comes with one of eight collectible shot glasses for £14. When all eight glasses are collected they spell Fireball.

The King of Soho gift box features a 70cl bottle of the premium London dry gin. The box, which is priced £34, includes graphics celebrating Soho landmarks including the Windmill Theatre.

Dan Bolton, managing director of Hi-Spirits, said: “Spirits gift packs are a very important driver of sales for both multiple retailers and independents, as customers look for interesting gift choices. We have developed a range from across our portfolio with the widest consumer appeal.”

The gift packs are available to retailers through a range of wholesalers.