Heineken has launched a global campaign to highlight the “balanced taste” of its original beer.

Running throughout 2024 and 2025, ‘The First Ahhh’ campaign will run across 75 markets with a TV advert that centres on refreshment and flavour. The advert will be supported by a series of activations to drive brand awareness. 

Nabil Nasser, global head of Heineken, said: “As a brand rooted in more than 150 years of brewing heritage, our perfectly balanced, refreshing taste has become known across the world as a great beer to have with friends.

“‘The First Ahhh’ embodies that feeling at the end of the day when you can grab a beer with a group of friends.”