Hardys and Echo Falls owner Accolade Wines has muscled into the retail market by opening its own wine shop near its head office in Weybridge, Surrey.

The store is called 1853 Wine Club – named after the year Hardys founder Thomas Hardy first planted vines in Australia – and opened its doors at 11am today.

Accolade has already been running the direct-to-consumer online store www.1853wineclub.com and the retail outlet is an extension of this business.

It will sell wines from across the Accolade portfolio, which also includes Mud House, Geyser Peak and Flagstone.

The store is also selling Old World wines supplied by Constellation Wines and Matthew Clarke to complement its broad range of New World bottles.

The shop has two Enomatic machines, allowing Weybridge wine lover the chance to sample up to 16 wines before making purchases.

“The shop was part of the strategy in the decision to relocate the Accolade Wines UK head office to Weybridge in the later part of this year,” said Rob Harrison, Accolade’s general manager for sales in the UK and Ireland.

“We wanted to create a cellar door experience in the UK, which embodies our brands from Australia, New Zealand, North America, South Africa and now Chile. The 1853 wine shop will ensure our premium portfolio becomes more accessible to the public.”

The 1853 wine shop is open daily until the December 23 and will reopen in January 2016