Hallgarten is championing weird and wonderful grape varietals from across the globe in a bid to boost sales in the independent wine merchant section.

The supplier, which just won Wine List of the Year award at the International Wine Challenge, said it has built its reputation on seeking out esoteric and lesser-known grapes, Agiorgitiko to Zibibbo.

Its new Weird & Wonderful promotion will offer indies a 12 for 11 bottle price offer along with varietal specific POS, backed up by a social media campaign.

Hallgarten has also written and produced a 32-page printed guide giving details of each grape’s origins, organoleptic character and stylistic qualities, which independent retailers can request for customer promotion.

Communications manager Chris Wilson said: “For every Sauvignon, Shiraz or Chardonnay there are dozens of lesser known but equally exciting grape varieties.

“Our buyer Steve Daniel has long championed these weird and wonderful wines, which are a key strength of the Hallgarten portfolio. We love to celebrate these under-the-radar wines and hope that this campaign, and the educational book we’ve produced, will ultimately help consumers discover something new.”

Wines available as part of the promotion include: Gaia Wild Ferment Assyrtiko, Greece; New Hall Bacchus, England; Feudi di San Gregorio Falanghina, Italy; Hiruzta Txakoli Winery Hondarabbi Zuri, Spain; Grace Winery Koshu, Japan;  Berton Vineyard Vermentino, Australia; Kyperounda Winery Xynesteri, Cyprus; Duca di Castelmonte Gibele Zibibbo, Sicily; Cantine San Marcano Negroamaro, Italy,  Don David Tannat, Argentina; and Moli Dels Capellans Trepat Negra, Spain.