Hallgarten & Novum Wines has appointed Colin Cameron to the newly created role of Head of Marketing.

Cameron, who most recently held the position of Head of Marketing for Global Travel Retail at William Grant & Sons, has also worked as Director of Commercial Planning at Enotria. Before this he held positions with Justerini & Brooks, Percy Fox and Pernod Ricard, as well as global marketing roles at Diageo.

In his new role he will report directly to Managing Director, Andrew Bewes, and in joining the senior leadership team he will be responsible for developing the company’s marketing team to further increase support for Hallgarten’s portfolio of key agencies and to strengthen collaborative relationships with customers across the trade.

Bewes said: “Colin brings a wealth of experience, and a real understanding of both the premium wine industry and of the business of our core premium on trade and independent retail customers.  We are welcoming Colin into the business at a key time for the business and the industry; his appointment reflects our determination to further enhance the services and support we offer our customers.”

Cameron added: “The strength of customer relationships and the collaborative partnerships with brand owners are both a passion of mine. I know this is shared with the team at Hallgarten & Novum Wines and I am absolutely delighted to be joining such a well-respected and established business.”