Following the news of Asahi Super Dry’s partnership with Arsenal, Guinness has now been announced as the club’s stout partner. 

The two brands will come together from the beginning of the 2025/26 season, with both Guinness and Guinness 0.0 being served at the Emirates Stadium. 

The global partnership launched yesterday (22 July) with an activation at Molly Malone’s – a matchday hangout for Arsenal supporters in Singapore – where over 300 supporters toasted the start of the collaboration with pints of Guinness. 

Arsenal has said that it will continue the partnership by activating in over 80 countries. 

Juliet Slot, chief commercial officer at Arsenal, said: “Guinness is loved by supporters across the world. We’re proud to be partnering with one of the biggest global brands to make a day out at the Emirates the best experience for our supporters. 

“Our matches are about rituals, traditions and a feeling of belonging. We’re excited to be putting Guinness at the heart of new rituals for our supporters across this season and beyond.” 

Somnath Dasgupta, marketing director of global sports partnerships at Guinness, said: “Arsenal is one of the most successful clubs in Premier League history, and this partnership marks an exciting opportunity to increase our association in football and build deeper connections with Arsenal supporters around the world.”