The first shipments of Graham Norton’s Own Sauvignon Blanc have already sold out, the wine’s producer Invivo Wines reports.
Launched just six weeks ago across the UK and Ireland, Invivo has now shipped 14 containers of the wine so far, which represents some 24,000 six-bottle cases.
Graham Norton’s Own 2015 Sauvignon Blanc is available in Majestic across the UK and Musgrave stores in Ireland.
Matt Pym MW, buyer at Majestic, said: “The Graham Norton Sauvignon Blanc has got off to a flying start at Majestic, with great feedback from customers and staff alike.
“The first shipment sold through straight away, but fortunately we had ordered plenty more so we are well stocked for Xmas!”
Musgrave buyer Kevin O’Callaghan said: “Sales on the initial orders have flown out the door, so we’ve already had to order more for 2016.
“I’m not only happy to have Graham’s wine, I’m proud of it. Consumers are buying it for the man, but they returning for the quality.”
Graham Norton’s 2015 Sauvignon Blanc has already won a range of awards, including a double-gold medal at Asia’s largest wine competition.
Invivo flew to London with samples from six different vineyards across the Marlborough region to enable Norton to select his favourite blend.
Tim Lightbourne, Invivo co-founder, said: “It’s fantastic to see the sales results and accolades for Graham’s wine. We’ve had similar sales success with customers in New Zealand and recently launched the wine in Australia.
“We’ve tried to create a wine with authenticity and quality. Having Graham involved in the production process added to the story.
“It’s not just another celebrity launch and we didn’t want the bottle to just have his name on the label, so we love that Graham wanted to get personally involved to this degree.
“And he’s come up with a bloody good drop.”
Norton is donating his proceeds from the sales to Dogs Trust. His winemaking video is available online here.
Graham Norton’s Own Sauvignon Blanc will be one of the wines Invivo’s Tim Lightbourne presents at Wine Vision Bilbao later this week.