Diageo has rolled out a new campaign for its Gordon’s gin brand, as it looks to capitalise on home drinking occasions.
The new campaign builds on the brand’s heritage and reputation as a “British classic by positioning Gordon’s as the definitive gin for casual get-togethers at home”.
The hero film, ‘Many Evenings In’, takes the audience on a journey through the many social moments that modern life presents, including a catch-up in the kitchen and a house party.
Tayara Sousa Linke, global head of marketing, Gordon’s, said: “With the vast selection of gins on the market and the era of premiumisation we find ourselves in, consumers have more choice than ever before. To reignite pride for the brand, this campaign aims to shine a spotlight on its heritage and frame Gordon’s as the modern classic. Ultimately, our aim is to demonstrate that when it comes to gin, there’s only one Gordon’s.”
The new global campaign will appear on TV, BVOD, social and digital in the UK from November before rolling out to other countries.