The online wine retailer Good Wine Good People is buying the e-commerce wine club Plonk.

Good Wine Good People said it would take over day-to-day operations of Plonk at the end of September.

Founder Dan Belmont said Good Wine Good People had “long admired [Plonk’s] branding and ethos”.

He added: “We’re primed to continue the mission with an expanded community, steering consumers away from mundane mass-produced wines and championing exciting independent producers via thoughtful curation, storytelling and personalisation.”

Plonk was founded in 2020 and focuses on small-batch wines imported directly from independent producers.

Plonk director Fred Clelland said: “Historically, we’ve been largely France-focused, and we’re thrilled to have Good Wine Good People expand the Plonk ethos to new wines and regions, offering subscribers more variety, while making sure that every bottle is chosen with the same level of personalisation that has defined Plonk.

“Our subscribers want to try something a little unexpected, with the confidence that they’ll enjoy every bottle.”

Good Wine Good People was a finalist in the Online Retailer of the Year at the 2025 Drinks Retailing Awards.