Freixenet makes its TV debut this month as sponsors of the new series of Don’t Tell The Bride on E4.

The sponsorship deal, which has an estimated media value worth of £400,000, will air through September for 10 weeks, showcasing the sparkling brand’s range and reached approximately 1.64 million people.

The idents will feature the voice of TV and radio presenter Zoe Hardman, and they have been designed to be “tasteful and simple”, featuring falling confetti with the wedding theme of the show. Freixenet’s core sparkling ranges will be shown through individual idents, including Cordon Negro Cava, Prosecco and Italian Sparkling Rose.

Brand manager, Samantha Cross, said: “It is fantastic to have Freixenet on TV for the first time in the UK with Don’t Tell The Bride and Channel 4. The sponsorship allows us to display the full product range and build our brand awareness amongst an engaged target audience within a relevant environment.

“Our aim is to showcase each product within the Freixenet range and how our sparkling wines can be enjoyed from the sofa, to a wedding reception.”