Freedom Brewery has launched a new UK campaign called My 25th Hour, which will comprise digital, print and social media activity.
A survey carried out by the brewer across 2,000 British adults revealed that the majority felt they had a poor work life balance. Three quarters of those surveyed said they desired an extra hour in the day to achieve their life goals and so the company has created a campaign designed to inspire people to find their ‘25th Hour’ in the day, “to pursue their passions and follow their dreams”.
Freedom Brewery has released three videos to motivate people to find this extra time each day, and to have the freedom to follow their passions.
The campaign also includes activity in pubs across London with an array of activities to inspire people, ranging from Beer Yoga to Virtual Reality experiences. In addition, the first 50 customers at each of these venues will receive a complimentary pint of Freedom.