Freddie Copestick, current head of sales at Nicholson and previous Harpers 30 Under 30 winner, has launched his inaugural business. 

According to the founder, Copestick Drinks Co. is dedicated to building and scaling international beverage brands. 

The company will focus on representing a portfolio of wine, spirits and other beverage brands, offering end-to-end commercial support including market-entry strategy, brand development, sales execution and distribution management. 

Copestick said he will leverage strong relationships across retail, the on-trade and wholesale channels. The business is already working with premium producers including Nicholson, Spey Soda and Follador Prosecco. 

Copestick commented: “Copestick Drinks Co. has been created to offer something genuinely impactful to brand owners looking to grow in competitive markets. By aligning closely with partners and key customers, Copestick Drinks Co. has the main aim of delivering tangible results and long-term value.” 

Meanwhile, Alex Johns, CEO of Nicholson said: “Freddie has been a brilliant force at Nicholson since January 2025, and I couldn’t be more pleased to see him launch Copestick Drinks Co. The drinks industry needs more operators who combine commercial discipline with genuine brand understanding, and Freddie has both in spades.”